We verify before we publish.
The standard operating procedure in B2B content is to run a case study past legal, strip the figures that might embarrass someone, and publish something that is technically true and completely useless. We do the opposite — which turns out not to be especially heroic, it just requires calling the actual person who built the thing and asking them to show us the invoice.
Every number in Deployed comes from the operator who did the work. Not a vendor-supplied success story. Not an estimate from someone who “advised” the project. The operator, the tool stack, and the receipt.
One 45-minute conversation with the owner or employee who did the actual work. Not a PR contact.
We ask for the invoice, the tool stack, and the setup timeline. Estimates are labeled as estimates.
Every Build includes what broke. An AI implementation that worked perfectly from day one doesn't exist, and anyone claiming otherwise is describing a demo.
We don't publish them. A case study approved by the vendor is an ad. If it came from someone with a product to sell, it isn't in Deployed.
A real business. Name optional. Industry, size, and revenue range required.
A specific workflow. Before and after. Not "we use AI in marketing" — the exact process that changed.
A real cost. All-in: tools + setup labor + mistakes. No number, no Build.
A measurable outcome. Hours saved per week or dollars saved per month. The operator has to stand behind it.
Ramin Assemi. Spent several years at Close — the sales CRM — building a content operation that did the same thing for a different industry: extracted what practitioners actually knew, structured it, and published it in a form that grew a substantial audience. The method transfers. The subject is now SMB AI.
Deployed is not a consulting pitch with a newsletter attached. The editorial standard is what makes the audience worth building, and the brand is the asset — not whoever’s writing it.